$95K
Tracked Meta revenue
$50K in spend · 1.90× ROAS, supported by a broader system across site, email, marketplaces and launches.
INDUSTRIES
Growth strategy built around how your business makes money.
A SaaS trial, an ecommerce checkout, a B2B sales pipeline and a healthcare registration cannot be marketed the same way. NIKA builds the team, channels and measurement around your actual buying journey.
B2C and B2BUS and international markets50+ companiesFounder-led strategy
SELECTED INDUSTRY RESULTS
Different markets. One commercial standard.
Every engagement begins with the economics of the business—not a recycled channel plan.
3,567
Registrations
Acquired at $0.70 per registration while supporting the product’s first market launch and entry into the Philippines.
273
B2B leads generated
137 website leads at $14.22 and 136 Meta leads at $5.91, connected to a CRM-led sales process.
WHERE WE WORK
Industry context changes the strategy.
We adapt the offer, funnel, creative, channel mix, CRM and reporting to the way customers actually buy in your category.
Ecommerce & DTC
Build profitable acquisition, improve conversion and turn first purchases into repeat customer value.
Paid media · CRO · Email & SMS · Loyalty · Bundles · Subscription · ShopifyGrow Ecommerce Revenue →View related case ↗SaaS & Technology
Connect demand generation to activation, qualified pipeline, product adoption and recurring revenue.
Market entry · Lead generation · Product positioning · Lifecycle · AnalyticsBuild the SaaS Funnel →View related case ↗Service Businesses
Generate qualified demand, respond faster and make the path from inquiry to booked revenue measurable.
Google Search · Meta leads · Landing pages · Makebox CRM · Follow-upGenerate Better Leads →View related case ↗B2B & Complex Sales
Reach the right accounts and support longer buying cycles with coordinated marketing and sales systems.
Outbound · Paid acquisition · Lead qualification · CRM · Sales enablementBuild B2B Pipeline →View related case ↗Healthcare & Healthtech
Build trust, educate audiences and create measurable acquisition journeys for sensitive, high-consideration decisions.
Market analysis · Product launch · Registration funnels · Paid media · RetentionPlan Healthcare Growth →View related case ↗Automotive & Local Services
Connect local demand, lead generation, CRM and sales follow-up across B2C and B2B revenue streams.
Search · Meta leads · Reviews · Local presence · CRM · Sales trainingGrow Automotive Sales →View related case ↗Marketplaces & Retail
Launch and optimize revenue across Amazon, Etsy, Faire and owned ecommerce without fragmenting the brand.
Catalog · SEO · PPC · Merchandising · Operations · Channel economicsExpand Marketplace Revenue →View related case ↗iGaming & Betting
Build acquisition and measurement around platform restrictions, compliance requirements and player economics.
Paid acquisition · Tracking · Creative systems · PostHog · Voluum · RetentionDiscuss Regulated Growth →Explore all cases ↗ONE AGENCY. THE RIGHT MODEL.
We adjust the system—not the standard.
Buying journey
We map the real decision path: impulse purchase, booked service, product registration, sales-assisted deal or recurring subscription.
Unit economics
We choose channels and KPIs around margin, CAC, LTV, sales cycle and payback—not generic benchmarks.
Specialist team
NIKA assembles the strategists, media buyers, developers, designers, CRM and marketplace specialists the model requires.
WHAT CHANGES BY INDUSTRY
The same channel can require a completely different job.
Meta for a $40 product is not Meta for a medical registration or a $5,000 automotive sale.
The offer
Product, consultation, demo, registration, quote or trial—each requires different friction and proof.
The conversion event
We measure the step that creates commercial value, not the easiest action a platform can report.
The sales process
Instant checkout, follow-up call, procurement and recurring subscription need different CRM and automation.
The growth constraint
The bottleneck may be traffic, trust, conversion, response speed, inventory, retention or sales capacity.
A STRONG FIT
We work best where marketing must connect to the business.
Proven demand
The product or service already sells, and the company needs a more accountable path to the next stage.
Scale what works.Multiple growth levers
Ads alone are not enough. Website, CRM, creative, lifecycle or sales execution must work together.
Fix the system.Commercial transparency
The team is prepared to share the numbers required to make better budget and growth decisions.
Measure business impact.FOUNDER-LED GROWTH
Bring us the business model—not a list of marketing tasks.
Veranika and the NIKA team look at how your industry, economics and customer journey work together. The first conversation is designed to identify the commercial problem before prescribing channels.