across selected campaigns
NIKA B2B COLD EMAIL OUTREACH
Cold outreach that opens doors — and builds pipeline.
We identify the right decision-makers, enrich and verify the data, build personalized sequences and automate follow-up — so outbound creates qualified opportunities instead of filling inboxes with generic messages.
OUTBOUND PIPELINE$208K+reported pipeline and deal value across selected cases
01Right accountsICP + verified data
02Relevant messagePersonalization + offer
03Sales opportunityReplies + routing
SELECTED B2B OUTREACH CASES
Six brands. Six target markets. One focus: qualified commercial opportunity.
PREMIUM FOOTWEAR · UKUniform Standard$22.4Kpipeline value · 40 opportunities
CLEAN BEAUTY · CANADAThree Ships Beauty$88Kdeal value · 88 positive replies
FASHION & HOME · USAGraf Lantz18opportunities · ~$18K potential
LUXURY FASHION · USABode$80K+pipeline value · 16 opportunities
HOME IMPROVEMENT · USASemihandmade31opportunities in the first month
LARGE-RUN GAME PRINTING · B2BThe Game Maker1 high-value saleclosed from 7 active B2B conversations
THE COMMERCIAL IMPACT
Outbound performance measured beyond opens.
These figures combine the directly reported results from the six selected campaigns.
plus 7 active dialogues for The Game Maker
within the Three Ships campaign
plus one high-value B2B deal with undisclosed value
01 · UNIFORM STANDARD
From enriched data to 40 new opportunities.
For a London premium footwear brand, we connected Clay and HubSpot through webhooks, enriched account data in real time and built structured follow-up workflows before launching personalized campaigns in Instantly.
2,127contacts processed
125replies
5.8%reply rate
$22.4Kpipeline value
How we achieved it
Automation kept company records current and moved campaign-ready leads into segmented HubSpot workflows. Delays between touchpoints created consistent nurturing, while reply and opportunity data guided ongoing optimization.
02 · THREE SHIPS BEAUTY
A multi-channel follow-up system that generated $88K in deal value.
Facebook Lead Ads, Google Sheets, Gmail and ClickSend SMS were connected through Zapier. Personalized cold email sequences and SMS reminders created a faster, more consistent path from captured lead to reply.
7,705prospects contacted
205replies
88positive replies
$88Kdeal value
How we achieved it
Delay and filter logic improved timing, while multi-step personalization increased relevance. Performance was tracked across total replies, positive replies and deal value — not just delivery metrics.
03 · GRAF LANTZ
Wholesale outreach aligned with premium brand positioning.
We researched qualified retail and wholesale prospects, enriched LinkedIn data through an API-led workflow and used AI-supported personalization before syncing campaign-ready leads into the execution system.
763prospects contacted
41replies
18opportunities
~$18Kpotential partnerships
How we achieved it
Messaging reflected the brand’s premium design language rather than relying on a generic wholesale pitch. Automated follow-ups preserved consistency and ROI-focused reporting connected campaign activity to opportunity creation.
04 · BODE
222 carefully selected prospects. $80K in reported pipeline.
For a luxury fashion house, quality mattered more than volume. We curated premium retail partners and created personalized sequences around heritage, craftsmanship and the commercial value of the collection.
222prospects contacted
19qualified replies
16opportunities
$80K+pipeline value
How we achieved it
An automated stack connected Zoho CRM, ChatGPT, Canva and SharePoint, then routed enriched prospects into Instantly. Follow-up sequences were optimized toward qualified opportunities instead of bulk sending.
05 · SEMIHANDMADE
Large-scale outreach without giving up qualification.
More than 11,000 prospects across interior design, architecture and contracting were researched and segmented. Clearbit and Apollo enriched the data, HubSpot scored and routed the leads, and Slack notifications enabled faster follow-up.
11.1Kemails sent
79.4%open rate
6.1%reply rate
31opportunities
How we achieved it
Validated data, automatic qualification and message personalization made scale more useful. The system gave sales and marketing teams immediate visibility into newly qualified prospects and generated 31 partnership opportunities in the first month.
06 · THE GAME MAKER
A focused outreach campaign closed a high-value wholesale deal.
The Game Maker provides large-run printing and production for game businesses. We used Go To Reach to introduce the offer to a focused B2B audience and move interested prospects from a cold first touch into real sales conversations.
≈1,500emails sent
≈20replies received
7active dialogues
1high-value B2B deal
GO TO REACH · CAMPAIGN FUNNEL
OUTREACH≈1,500 emails
RESPONSE≈20 replies
CONVERSATION7 dialogues
CLOSED1 high-value deal
What this changed for the client
The campaign did more than generate replies: it opened seven genuine B2B conversations and converted one of them into a high-value wholesale deal. The deal did not merely cover the outreach cost — it delivered a meaningful commercial return and validated outbound as a channel the client can refine and repeat.
THE NIKA OUTBOUND SYSTEM
Cold email works when every layer supports the sale.
Define the ICP
Markets, accounts, roles, buying triggers and qualification criteria.
Build clean data
Research, enrichment, verification, scoring and segmentation.
Personalize the reason
Relevant messaging based on the company, role and commercial context.
Automate follow-up
Sequences, timing, filters, CRM events and multi-channel touches.
Measure opportunity
Replies, positive responses, qualified meetings and pipeline value.
WHAT THIS CHANGES FOR THE CLIENT
A predictable outbound engine — not another spreadsheet of contacts.
The client gets a repeatable system for reaching the right decision-makers, following up consistently and showing the sales team which prospects are ready for a real conversation.
That creates cleaner data, faster response, more qualified opportunities and a clearer connection between outreach activity and commercial value.
BUILD YOUR NEXT B2B PIPELINE
Let’s turn the right accounts into qualified conversations.
Talk to Veranika about prospect research, enrichment, cold email, CRM automation or a complete outbound system.
Book an outbound strategy call ↗