Demand → Data → Outreach → Sales
NIKA LEAD GENERATION PORTFOLIO
Build a pipeline your sales team can actually close.
We connect paid acquisition, verified prospect data, outbound sequences and conversion tracking into one lead generation system — built around qualified opportunities, not empty form fills.
MEASURED PERFORMANCE
The numbers the client could take into the next growth cycle.
One case, three connected acquisition systems and evidence across media, data and outbound.
people reached across campaigns
recorded campaign impressions
from more than $5M in spend
prepared for targeted outreach
FEATURED CASE · REAL ESTATE
Simon Property Group
A multi-channel lead generation engagement designed to create website registrations, build a usable B2B prospect database and turn outbound activity into sales conversations.
01 · PAID ACQUISITION
Scale registrations without losing control of cost.
The campaign structure was segmented across different budget levels, from $100 per day to $36,000 lifetime budgets. Creative, audiences and delivery were optimized using CPM, CTR and cost-per-result signals.
- Segmented campaign architecture
- Creative and audience optimization
- Retargeting and Lookalike strategies
- Continuous cost-per-registration control
TOP-PERFORMING CAMPAIGNS$50–60cost per registration
24.5M+ reach · 113M+ impressions · 24,500+ conversions
02 · B2B PROSPECT DATA
Give outreach a database worth contacting.
Instead of sending broad lists into a generic sequence, the prospect database was structured around who the sales team actually needed to reach.
- Segmentation by job title, company, industry and geography
- Verified email, phone and social contact data
- Automated collection combined with manual verification
- Ready for cold email and LinkedIn outreach
QUALIFIED PROSPECT BASE1,000+verified B2B leads
Relevant contacts from companies including Cisco, AARP and HP.
03 · EMAIL OUTREACH
Turn a prospect list into real sales conversations.
Automated multi-step sequences created two to three relevant touchpoints per prospect. Subject lines and CTA formats were tested, then performance was reviewed across opens, replies and positive responses.
- Multi-step automated sequences
- Subject-line and CTA testing
- Reply and positive-response tracking
- Optimization toward call readiness
OUTREACH PERFORMANCE66–68%open rate at peak
8–11% reply rate · positive replies up to 11%
THE NIKA LEAD SYSTEM
Lead generation should continue after the form is submitted.
We design the complete path from demand creation to sales follow-up, so opportunities do not disappear between advertising, spreadsheets and the CRM.
Define demand
ICP, offer, qualification criteria and channel roles.
Create acquisition
Paid campaigns, landing paths, forms and conversion events.
Structure data
Verified prospect lists, segmentation and CRM-ready fields.
Build follow-up
Email sequences, retargeting and lead-routing logic.
Improve quality
Measure cost, response, qualification and sales feedback.
WHAT THIS CREATED FOR THE CLIENT
Not one campaign. A repeatable path to the next conversation.
The client gained a scalable paid acquisition engine, a structured B2B database and an outbound system capable of converting verified contacts into measurable interest.
That means the sales team can work from a clearer pipeline, understand where opportunities come from and invest more confidently in the channels producing the strongest response.
YOUR NEXT PIPELINE OPPORTUNITY
Let’s find the fastest path to more qualified leads.
Talk to Veranika about paid lead generation, B2B prospecting, outbound email, CRM routing or a complete acquisition system.
Book a lead generation call ↗