organic users
NIKA SEO PORTFOLIO · 3 MARKETS
Search visibility
that compounds
into growth.
We turn technical SEO, search intent and content into a measurable acquisition system — built around the way people actually discover, evaluate and choose a business.
ORGANIC SEARCH
From visibility
to qualified demand.
+87.46% new users
4.24M impressions
5.00× paid search ROAS
to qualified demand.
SELECTED RESULTS
Different industries.
Measurable search impact.
search impressions
paid search conversion value
01
THE SEARCH GROWTH SYSTEM
We do more than “optimize pages.”
Search performance improves when technical health, commercial intent, content quality and measurement work together. NIKA builds that system around the client’s market, audience and revenue model.
Technical SEO audit
Keyword & intent mapping
On-page optimization
Content strategy
Tracking & iteration
BEFORE WE SCALED TRAFFIC
SEO + DEVELOPMENT
We made the websites more ready to convert.
Across these projects, SEO was not treated as a traffic-only exercise. NIKA’s developer worked alongside the search team to improve website structure, usability and the path from discovery to action — so stronger visibility had a better chance of turning into enquiries, bookings and revenue.
Site structure
User journey
Priority pages
Conversion paths
PROJECT 01 · BEAUTY & COSMETICS · CANADA
Adoreyes
Turning advanced product science into discoverable, search-led demand.
The opportunity
Adoreyes had differentiated lash and brow formulas, but its organic presence needed to communicate the brand’s expertise and capture more high-intent discovery.
What NIKA did
- Completed a comprehensive SEO audit.
- Optimized priority pages around relevant search intent.
- Built a content and blog strategy for sustained organic acquisition.
- Tracked performance and iterated using Google Analytics data.
+78.96%organic users
4,014 vs 2,243
4,014 vs 2,243
+87.46%new users
3,781 vs 2,017
3,781 vs 2,017
+81.84%organic sessions
5,097 vs 2,803
5,097 vs 2,803
PROJECT 02 · COMMERCIAL REAL ESTATE · USA
Kilroy Realty
Building a clearer route from a complex property portfolio to commercial search demand.
The opportunity
A large office and life-science portfolio required more than isolated keyword edits. The website needed a comprehensive technical and content plan aligned to competitive commercial queries.
What NIKA did
- Audited technical SEO and website structure.
- Mapped on-page improvements across core commercial pages.
- Developed a keyword and content strategy.
- Created a performance monitoring and reporting framework.
20.7Ktotal clicks
4.24Mimpressions
37average position
0.5%CTR with further upside identified
PROJECT 03 · HOSPITALITY · PARIS
Holybelly Café
Connecting organic search foundations with high-intent paid search performance.
The opportunity
A well-known Paris café faced growing competition. The objective was to strengthen discoverability while using Google Ads to capture demand and produce measurable return.
What NIKA did
- Designed and structured paid search campaigns.
- Refined targeting, keywords and creative.
- Implemented conversion tracking and analytics.
- Reallocated budget based on performance signals.
5.00×actual ROAS
€50.82Kconversion value
30.04%conversion rate
€9.82Kad spend
WHAT THIS MEANS FOR THE CLIENT
Search becomes a business asset — not a list of disconnected tasks.
More qualified discovery
Priority pages match the questions and commercial intent behind real searches.
Stronger decision journeys
Technical structure and content help prospects move from discovery to action.
Measurable next moves
Tracking turns search data into a clear optimization and investment roadmap.
YOUR NEXT SEARCH OPPORTUNITY
Let’s find where qualified demand is being lost.
Book a focused conversation with Veranika, NIKA’s founder, about your technical SEO, content or search acquisition goals.
Talk to Veranika ↗