$95K
Tracked revenue
$50K in spend · 1.90× ROAS. The result became one input in a broader B2C, retention and marketplace strategy.
MARKETING STRATEGY & AUDITS
Find the decisions costing your business revenue.
NIKA audits the full commercial system—from acquisition and conversion to CRM and retention—then shows you what to fix first to unlock more profitable growth.
50+ companies$7M+ in managed ad spend$25M+ in combined client revenueFounder-led strategy
STRATEGY PROVEN IN THE NUMBERS
We start with the money. Then trace what moved it.
The audit is designed to separate profitable growth levers from marketing activity that looks busy but does not improve revenue.
$125.9K
Tracked revenue
$23,981 in advertising spend produced a 5.25× ROAS—showing what becomes possible when channel decisions follow the economics.
$316K
Email & SMS revenue
Revenue attributed to lifecycle marketing—turning an owned audience into a measurable commercial channel.
WHY GROWTH STALLS
More marketing will not fix the wrong constraint.
Before adding another channel or increasing spend, we identify where the business is actually losing money.
Acquisition costs rise
Budgets increase, but CAC, lead quality or payback period make the growth financially unsustainable.
Traffic fails to convert
The campaign may work, but the offer, page, checkout or sales process loses the revenue after the click.
Customers do not return
The business keeps paying for new demand while weak email, CRM and retention leave lifetime value underdeveloped.
Reporting hides the answer
Teams optimize clicks and platform ROAS without a reliable view of margin, sales quality and total business impact.
WHAT WE AUDIT
Your entire path to revenue—connected.
We do not review channels in isolation. We follow the money from first touch through purchase, repeat revenue and reporting.
Revenue & unit economics
We establish what profitable growth means for the business before recommending where to spend.
Revenue · Margin · CAC · LTV · Payback · Average order valuePaid and organic demand
We examine channel mix, campaign structure, creative, targeting, search demand and lead quality.
Meta · Google · TikTok · SEO · Influencers · OutreachOffer, website & sales path
We find the points where qualified demand stops moving toward revenue.
Positioning · UX · CRO · Checkout · Booking · Sales follow-upCRM & customer value
We assess how leads and customers are nurtured, recovered and converted into repeat revenue.
Makebox · Klaviyo · Email · SMS · Automation · LoyaltyTracking that supports financial decisions
We verify whether the data can answer the questions leadership actually needs: what generates profitable customers, where revenue is lost and what deserves the next dollar.
GA4 · GTM · Attribution · Dashboards · Funnel reporting · Sales dataWHAT YOU RECEIVE
A decision system—not a 70-page document nobody uses.
Every recommendation is ranked by financial impact, urgency and implementation effort.
Executive revenue diagnosis
A clear explanation of the primary constraint, its commercial impact and why it should be addressed now.
Prioritized 90-day roadmap
The exact sequence of actions: what to stop, fix, test and scale first.
Channel investment decisions
Where budget has the strongest economic case—and where more spend would only magnify an existing problem.
KPI and measurement model
The small set of numbers leadership should use to evaluate growth, not a dashboard full of noise.
WAYS TO WORK WITH NIKA
Choose the level of support the decision requires.
Growth Audit
For a business that needs an independent diagnosis before committing more budget.
- Commercial and funnel review
- Main revenue constraints
- Prioritized recommendations
Strategy Sprint
For a launch, new market, repositioning or growth plan that needs to connect multiple channels.
- Market and audience analysis
- B2B or B2C growth strategy
- 90-day execution roadmap
Fractional Leadership
For companies that need senior marketing direction without hiring a full in-house leadership function.
- Founder-level strategy
- Team and agency management
- Performance and budget reviews
HOW IT WORKS
From scattered data to the next commercial decision.
Business context
We align on revenue goals, economics, current constraints and the decisions leadership needs to make.
Evidence review
We analyze campaigns, website, CRM, creative, sales data, customer behavior and tracking.
Constraint diagnosis
We identify the few issues with the greatest financial impact and validate the likely cause.
Action plan
You receive the priorities, ownership, KPIs and sequence required to move from insight to revenue.
FOUNDER-LED STRATEGY
Discuss the business with someone who sees the whole system.
Veranika leads NIKA’s strategic work across acquisition, conversion, retention, marketplaces and international growth. Your first conversation is about the commercial problem—not a generic agency presentation.
FAQ
Before we audit the numbers.
Can we order only an audit?
Yes. Every NIKA service is available individually. The audit can stand alone, support your internal team or become the foundation for a later engagement.
Is this suitable for an early-stage business?
Yes, when there is enough market evidence to evaluate. For pre-launch businesses, a strategy sprint is usually more useful than a performance audit.
Do you audit B2B and B2C businesses?
Yes. We adapt the analysis to the commercial model, including ecommerce, SaaS, services, healthcare, automotive and marketplace businesses.
Will you implement the recommendations?
If there is a fit, NIKA can support implementation across paid media, web, CRM, email, creative, analytics and marketplaces. You can also use the roadmap with your existing team.
What do you need from us?
Access to the relevant business data, advertising accounts, analytics, CRM, website and sales context. The better the evidence, the more financially specific the recommendations can be.