NIKA CASE STUDY · YOGAIA
Turning paid acquisition into measurable subscription revenue.
How NIKA helped Yogaia connect performance strategy, campaign decisions and conversion economics—generating $125,922 in tracked revenue from $23,981 in advertising spend.
See the business impact ↓Yogaia · Business impact
$125,922Tracked revenue through paid acquisition
5.25×Return on ad spend
$23,981Advertising spend
THE BUSINESS IMPACT
Performance that moved beyond clicks.
The campaign was managed against tracked revenue—not surface-level engagement—so media decisions stayed connected to commercial return.
$23,981 invested→$125,922 tracked revenue
THE BUSINESS
A digital wellness product built for everyday access.
Yogaia is an online fitness and wellbeing platform offering live and on-demand yoga, meditation, Pilates, strength and mobility classes across devices.
The commercial opportunity was not simply to drive more traffic. It was to create a paid acquisition approach that could reach the right users, support the subscription journey and remain accountable to revenue.
Digital wellnessSubscription productInternational audienceWeb + app experience
THE GROWTH QUESTION
How do you scale a wellness subscription without losing control of acquisition economics?
Reach the right intent
Paid media needed to attract people likely to engage with the product—not simply audiences likely to click.
Connect message and product
The acquisition promise had to align with Yogaia’s flexible, accessible wellness experience.
Optimize for revenue
Campaign decisions needed a clear commercial signal: tracked return from the advertising investment.
HOW WE GOT THERE
One acquisition system. Four connected decisions.
We treated media, messaging, conversion and measurement as one commercial system rather than isolated campaign tasks.
01
DIAGNOSE
Start with the economics
We reviewed the product journey and paid acquisition performance to understand where spend could create the strongest commercial return. The operating question became: which decisions improve tracked revenue—not just platform activity?
Business model
Audience intent
Conversion path
Audience intent
Conversion path
02
STRUCTURE
Build clearer campaign logic
Campaign activity was organized around distinct audiences, messages and learning goals. This created a cleaner view of what was producing valuable demand and where the budget should move next.
Audience structure
Budget control
Testing priorities
Budget control
Testing priorities
03
CONNECT
Keep the promise consistent
Paid messaging was aligned with the reasons people choose an online wellness product: flexibility, variety and the ability to practise wherever life happens. That continuity reduced the gap between the advertisement and the product experience.
Message alignment
Offer clarity
Journey continuity
Offer clarity
Journey continuity
04
OPTIMIZE
Move budget toward revenue
Performance was evaluated through tracked revenue and return on ad spend. The team used those signals to refine decisions and concentrate investment where the acquisition economics were strongest.
Revenue tracking
ROAS monitoring
Iterative optimization
ROAS monitoring
Iterative optimization
Campaign performance
Decisions guided by revenue, not impressions.
The Yogaia case is supported here by its documented acquisition figures and strategy summary. Promotional creatives and product screenshots have not been supplied, so no fictional visuals are shown.
WHAT THIS CHANGED FOR THE CLIENT
Paid media became a revenue-producing growth channel—not an isolated marketing expense.
The result gave Yogaia more than a successful campaign period. It created clearer evidence that paid acquisition could generate measurable commercial return for a subscription-based wellness product.
- A stronger link between advertising spend and tracked revenue
- A repeatable basis for future budget decisions
- Clearer insight into the audiences and messages producing value
- A more accountable foundation for subscription growth
THE RESULT5.25× ROAS
Every advertising dollar generated $5.25 in tracked revenue.
YOUR NEXT GROWTH MOVE
Want paid acquisition tied to business results?
Book a working conversation with Veranika. We will look at your acquisition economics, conversion path and the constraint most likely to be limiting revenue.
Book a Strategy Call →