across selected paid-search cases
NIKA GOOGLE ADS PORTFOLIO · PAID SEARCH + SEO
Turn Google searches
into measurable revenue.
We connect Google Ads, landing pages, analytics, CRM and search visibility into one measurable growth system — so high-intent searches lead to purchases, bookings and qualified conversations.
GoogleHigh-intent growth
ready to buy, book or enquire ⌕
SPONSORED
Your offer, at the moment demand exists.
Relevant query → conversion-ready page → tracked action → CRM or checkout.
SEARCH→CLICK→PAGE→SALE
SELECTED GOOGLE ADS IMPACT
Business outcomes, not search activity.
across cases with disclosed spend
from high-intent ecommerce search
tracked purchases in one campaign period
Totals combine only the selected periods and figures shown in the source portfolio. Individual performance is presented below and is not a forecast of future results.
JUMP TO A GOOGLE ADS CASE
Choose the result you want to inspect.
HOSPITALITYSociety Hotel$30.6K paid-search revenueView case ↓
LOCAL HOSPITALITYBroder Café4.78× calculated ROASView case ↓
FOOD & BEVERAGEHolybelly€50.82K conversion valueView case ↓
AUTOMOTIVEWheel Team$1.78M recorded salesView case ↓
LUXURY ECOMMERCEHides34.48× ROASView case ↓
HOME DESIGNSuperfront7,450 conversionsView case ↓
HOME IMPROVEMENTPlykea$1.1M purchase revenueView case ↓
DIGITAL WELLNESSDailyOM$3.66M conversion valueView case ↓
BEFORE WE SCALE SEARCH
Google Ads performs better when the business behind the click is ready.
We do not isolate the ad account from the rest of the customer journey. Before launch or scale, NIKA reviews the search demand, conversion path, measurement and lead handling — then fixes the parts that could waste high-intent traffic.
Strategy & demand
Market research, offer clarity, search-intent mapping, keyword structure, exclusions and commercial priorities.
Website & landing pages
When needed, our developers create or rebuild landing pages and conversion paths. For existing sites, we improve messaging, usability, speed, forms and checkout flow.
Analytics & CRM
GA4, GTM and conversion events connect campaign spend to meaningful actions. Lead-generation journeys are integrated with CRM routing and follow-up.
SEO foundation
Technical SEO, keyword architecture and content improvements strengthen long-term search visibility while paid campaigns capture immediate demand.
SEARCH STRATEGY→SITE / LANDING PAGE→GOOGLE ADS→GA4 + CRM→REVENUE
BOUTIQUE HOSPITALITY · PORTLAND
The Society Hotel
Balancing immediate paid-search revenue with stronger long-term visibility for a distinctive hospitality brand.
$30.6Kpaid-search revenue
53.1Korganic-search users
59.6Korganic-search sessions
How we achieved it
We optimized campaign structure, audience targeting, bids, creative and offers while monitoring how paid and organic search supported the booking journey. The result was immediate revenue from paid search and a stronger share of traffic from organic search.
LOCAL HOSPITALITY · PORTLAND
Broder Café
Turning local search visibility into measurable reservations and orders.
30confirmed conversions
€3.51Kconversion value
€735.61ad spend
€24.52cost per conversion
How we achieved it
We restructured the account, improved creative and feed inputs, aligned bidding with local conversion actions and repaired measurement. The disclosed values equal approximately 4.78× conversion value on ad spend.
FOOD & BEVERAGE · PARIS
Holybelly Café
Protecting a beloved local brand’s demand while increasing the commercial return from search.
€50.82Kconversion value
€9.82Kad spend
5.00×reported ROAS
30.04%conversion rate
How we achieved it
Campaign design, high-intent targeting, keyword refinement and disciplined budget allocation concentrated spend around the searches most likely to produce a commercial action.
AUTOMOTIVE · UNITED STATES
The Wheel Team & Tires
Scaling purchase volume for a high-consideration automotive retailer while maintaining cost control.
$1.78Mrecorded sales value
4,590+attributed conversions
$257Kad spend
6.91×ROAS
How we achieved it
We prepared the conversion path, restructured campaigns, improved bidding and extensions, and connected measurement to the actions that mattered. CRM integration supported lead handling where the purchase required a sales conversation.
HIGH-INTENT SEARCH
Your next customer may already be searching.
LUXURY LEATHER GOODS · CANADA
Hides
Using high-intent search to turn premium craftsmanship into efficient ecommerce revenue.
$209Kconversion value
$6.05Kad spend
34.48×reported ROAS
How we achieved it
We tightened campaign structure around purchase intent, aligned targeting and bidding with revenue, and refined creative and offer communication without diluting the brand’s premium positioning.
HOME DESIGN · SWEDEN
Superfront
Scaling international demand for premium IKEA-compatible design components.
117Ktargeted clicks
7,450conversions
$14.39cost per conversion
$107Kad spend
How we achieved it
We audited and rebuilt the account, targeted purchase-intent design searches, optimized Shopping and Search campaigns across markets, and A/B tested landing pages to improve the route from inspiration to conversion.
CUSTOM FURNITURE · UK & USA
Plykea
Building the analytics and conversion foundation behind rapid search-led ecommerce growth.
$1.1Mpurchase revenue
8.2Kpurchases
544Kusers
7.9Mtracked events
How we achieved it
We configured GA4, improved paid targeting and SEO, refined landing-page messaging and user flows, and connected channel attribution to revenue. This was a combined search, analytics and conversion engagement rather than an isolated ad-account change.
DIGITAL WELLNESS · USA
DailyOM
Scaling course purchases through structured search acquisition and disciplined optimization.
$3.66Mconversion value
10.8Kpurchases
4.12×reported ROAS
How we achieved it
We reorganized campaign structure, refined audience and bid signals, strengthened offer communication and scaled the segments proving they could turn search demand into paid course purchases.
SEARCH GROWTH BEYOND PAID ADS
SEO compounds the demand Google Ads captures today.
We also improve the technical, content and measurement foundation that helps brands earn visibility without paying for every click.
AUTOMOTIVE ENGINEERING
Multimatic
1.29M clicks7.04M impressions · +17.5% clicks · +28.5% impressions
CONSTRUCTION
Hammer & Hand
321K clicks3.62M impressions · average position 10
WELLNESS EDUCATION
Loka Yoga School
1.75M impressions27.5K clicks · six-month performance
COMMERCIAL REAL ESTATE
Kilroy Realty
4.24M impressions20.7K clicks · commercial keyword growth
Need paid search, SEO — or both?
We will identify which search lever can create the fastest commercial impact and what foundation must be fixed first.
WHAT THIS CHANGES FOR THE CLIENT
Search becomes a measurable acquisition system.
Demand captured
The brand appears when a potential customer is actively looking for a solution.
Conversion path strengthened
Landing pages, forms and checkout reduce the value lost after the click.
Sales connected
CRM routing and clean tracking show what happens after a lead enters the business.
Learning compounds
Paid-search data informs SEO, website priorities, offers and future budget decisions.
YOUR SEARCH GROWTH OPPORTUNITY
Let’s turn active demand into measurable revenue.
Talk to Veranika about Google Ads, landing pages, analytics, CRM and SEO.
Book a search strategy call ↗