tracked purchase conversion value
NIKA META ADS PORTFOLIO · 8 PROJECTS
Paid social built to create revenue.
Campaigns are only one part of the result. We connect strategy, creative, website conversion, CRM follow-up and sales execution into one measurable acquisition system.
PAID SOCIAL SYSTEM
Attention
to action.
Action to revenue.
to action.
Action to revenue.
ADSITECRMSALE
23.2× ROAS
1,400+ leads
$937K+ tracked value
JUMP TO A CASE
Choose the result you want to explore.
E-COMMERCEAramore$564.6K value · 23.2× ROASView case ↓
E-COMMERCEGainful$118K purchase valueView case ↓
DIGITAL PRODUCTSInnerCamp$128.5K purchase valueView case ↓
SUBSCRIPTIONYogaia5.25× average ROASView case ↓
DIGITAL PUBLISHINGLern.media$0.90 per email subscriberView case ↓
AUTOMOTIVEIce Creams273 qualified leadsView case ↓
REAL ESTATERonson282 website leadsView case ↓
COMMERCIAL REAL ESTATEEntra852 leads & submissionsView case ↓
PORTFOLIO IMPACT
The numbers clients could take forward.
leads and website submissions
on $24.3K in tracked spend
Portfolio totals combine the selected periods shown in the individual project analytics below. Results are presented per project and are not a forecast of future performance.
BEFORE THE ADS WENT LIVE
We built the conditions for paid traffic to convert.
Every engagement began with a full go-to-market and acquisition strategy. Our marketers and developers reviewed the journey from ad impression to purchase or qualified conversation, then strengthened the parts that could block conversion.
Strategy first
Audience, offer, positioning, campaign architecture, creative angles, economics and measurement were defined before scaling.
Website readiness
Our developers and marketers improved priority pages, structure, usability and conversion paths where the website needed support.
CRM lead handling
For lead-generation projects, enquiries were routed into CRM workflows so the team could respond, track status and follow up consistently.
Sales enablement
Where revenue depended on a sales conversation, we trained the sales team on lead response, qualification and follow-up.
STRATEGY→WEBSITE→CREATIVE→META ADS→CRM / CHECKOUT→REVENUE
01 · E-COMMERCE & DIGITAL PRODUCTS
Turning paid attention into tracked purchases.
For direct-response businesses, the work connected audience strategy, creative testing, website conversion, Klaviyo retention and budget allocation to purchase value.
AFTER THE FIRST CLICK — AND AFTER THE FIRST PURCHASE
We built the retention layer in Klaviyo.
Meta Ads created demand. Klaviyo helped the brands keep and monetize that demand over time. For e-commerce projects, we implemented the customer retention system, created on-site pop-ups and connected customer behavior to automated email journeys designed to recover missed revenue and support repeat purchases.
Pop-up & list growth
On-site pop-ups captured new contacts and moved paid visitors into an owned customer database.
Klaviyo CRM setup
Profiles, customer activity and purchase data were organized for segmentation and relevant follow-up.
Automated flows
Welcome, browse and cart abandonment, post-purchase and win-back journeys responded to customer actions.
Repeat purchases
Retention campaigns and lifecycle messaging created more opportunities to generate revenue beyond the first order.
META AD→WEBSITE→POP-UP / PURCHASE→KLAVIYO PROFILE→AUTOMATION→REPEAT REVENUE
SKINCARE · USA
Aramore Skincare
Scaling a science-backed luxury skincare offer through placement, audience and creative optimization.
$564.6Kpurchase value
$24.3Kad spend
686purchases
23.2×ROAS
How we achieved it
We built the campaign structure around high-intent audiences, tested creative angles by placement and shifted budget toward the environments producing the strongest purchase value. Feed generated $295K+, Instagram Stories $131K+, with Reels and video adding incremental revenue.
PERSONALIZED NUTRITION · USA
Gainful
Improving the economics of personalized performance nutrition through controlled scaling.
$118Kpurchase value
$42.1Kad spend
2,334purchases
2.80×average ROAS
How we achieved it
Campaigns were analyzed at ad-set level, weaker spend was contained and proven audiences received more budget. The largest ad set produced 1,049 purchases and $62.3K in value at 3.60× ROAS; the strongest smaller set reached 4.12×.
WELLNESS & COACHING · SPAIN
InnerCamp
Creating profitable demand for transformational wellness programs across multiple audience segments.
$128.5Kpurchase value
$36.7Kad spend
1,346purchases
3.51×average ROAS
How we achieved it
We segmented audiences by motivation and program fit, tested creative and messaging, and managed spend around profitability. Multiple ad sets held above 3× ROAS, with the top performer reaching 5.11×.
ONLINE FITNESS · FINLAND
Yogaia
Scaling global subscription demand without sacrificing purchase efficiency.
$125.9Kpurchase value
$24Kad spend
5.25×average ROAS
How we achieved it
We rebuilt campaign structure, refined audience signals, tested creative and copy, then adjusted bids and budgets around proven performance. The highest ad set reached 6.42× ROAS, while active sets remained above 2.01×.
WOMEN’S DIGITAL MAGAZINE · SUBSCRIPTION GROWTH
Lern.media
Turning paid social attention into an owned audience the publisher could reach directly.
COST PER EMAIL SUBSCRIBER
$0.90
Meta Ads brought readers into a measurable subscription journey instead of stopping at reach or website traffic.
META AD→JOIN FREE→BEEHIIV→EMAIL RELATIONSHIP
$0.90cost per email subscriber
Beehiivsubscription platform configured
Fullsubscriber email system created
2-stageLead and completed-registration tracking
How we achieved it
We mapped the complete Join Free journey, configured the Beehiiv subscription platform and created the subscriber emails from the ground up. Meta tracking distinguished an email submission from a completed registration, allowing the campaigns to optimize toward valid subscribers rather than surface-level clicks.
The result gave Lern.media more than a low-cost acquisition channel: it created an owned audience and a direct email relationship the publisher could continue nurturing beyond the first visit.
DIRECT-RESPONSE GROWTH
More traffic is not the goal. More profitable action is.
02 · LEAD GENERATION & SALES
Campaigns connected to the team that closes the deal.
For considered purchases, the result depends on what happens after the form. We connected lead generation to CRM workflows, response standards and sales follow-up.
AUTOMOTIVE · ARIZONA, USA
Ice Creams Wheels & Tires
Building a measurable acquisition system across retail and wholesale demand.
273total leads
$5.91native-form CPL
$14.22website CPL
$2.75Kcombined spend
How we achieved it
Before launch, we clarified the B2C and B2B journeys, strengthened the website with our developers and marketers, and connected lead capture to CRM follow-up. We then trained the sales team on response and qualification. Native forms reduced CPL by 2.4× versus website leads while both sources continued feeding the pipeline.
RESIDENTIAL REAL ESTATE · POLAND
Ronson Development
Generating a consistent pipeline for high-consideration property purchases.
282website leads
$6.36Ktracked spend
$22.54average CPL
502Kimpressions
How we achieved it
We aligned the campaign with the property-buying journey, prepared lead destinations and tracking, structured campaigns by audience and project, and connected incoming enquiries to CRM-led follow-up. Sales guidance focused on speed, qualification and sustained nurturing for a longer decision cycle.
COMMERCIAL REAL ESTATE · NORWAY
Entra ASA
Combining lead generation and awareness for energy-efficient commercial property.
799Facebook leads
53website submissions
$10.3Ktotal spend
1.69Mimpressions
How we achieved it
We created a dedicated lead-generation structure, installed tracking through Google Tag Manager and optimized campaigns by lead source. CRM routing and team follow-up supported the handoff from marketing to commercial conversations, while awareness activity expanded reach efficiently.
WHAT THIS CHANGED FOR THE CLIENTS
Paid social became an operating system for growth.
Clearer economics
Teams could see which audiences, placements and offers deserved more budget.
Less lead leakage
CRM routing and response standards gave valuable enquiries a defined next step.
Stronger conversion paths
Website and checkout improvements helped paid traffic complete the intended action.
Scalable learning
Every campaign produced data the business could use in creative, sales and future acquisition.
YOUR PAID SOCIAL OPPORTUNITY
Let’s build the system behind the ads.
Talk to Veranika about your acquisition strategy, creative, website conversion, CRM and sales process.
Book a strategy call with Veranika ↗