$316K
Email & SMS revenue
Lifecycle marketing turned an owned audience into a measurable revenue channel.
PARTNERS & PLATFORMS
Our partners help your business grow.
From Klaviyo and Makebox to Meta, Google, Shopify and Amazon, we connect the platforms that bring in customers, support sales and generate repeat revenue.
Acquisition to retentionB2C and B2B systemsImplementation and managementNo disconnected tools
PLATFORMS IN ACTION
The tool matters when it changes the number.
We select and connect platforms around revenue, response speed, customer value and decision quality—not software for software’s sake.
273
B2B leads generated
Website and Meta leads were organized around a CRM-led follow-up and sales process.
$95K
Tracked Meta revenue
$50K in spend · 1.90× ROAS, supported by website, lifecycle and marketplace work.
CORE REVENUE SYSTEMS
Klaviyo keeps customers. Makebox converts demand.
Two platforms solve different parts of the revenue journey. We implement both around the business model—not a generic template.
Klaviyo
Turn customer data into repeat revenue.
We build the strategy, segmentation, automation, copy and email design required to generate revenue before and after the first purchase.
Lead capture & list growthWelcome, browse and cart flowsPost-purchase and win-backCampaign strategy and email designRevenue and deliverability reporting
Best for: ecommerce, DTC, subscriptions and customer retention.Makebox
Turn inquiries into booked and closed revenue.
We configure pipelines, routing, follow-up and booking workflows so leads are contacted quickly and management can see what happens after acquisition.
Forms, quizzes and lead capturePipeline design and lead routingEmail and SMS follow-upBooking and reminder workflowsSales visibility and automation
Best for: service businesses, B2B, healthcare, automotive and lead generation.THE NIKA PLATFORM ECOSYSTEM
The right tools for each part of growth.
Platforms can be implemented individually or combined into a tailored engagement.
Reach and demand
MetaGoogle AdsYouTubeTikTok
Campaign architecture, media buying, creative testing, search demand and qualified lead generation.
Customer movement
KlaviyoMakeboxEmailSMS
Lead capture, segmentation, automation, pipeline management, booking and retention.
Transactions and expansion
ShopifyAmazonEtsyFaireKickstarter
Owned ecommerce, crowdfunding, catalog operations and marketplace revenue.
Commercial visibility
GA4Google Tag ManagerPostHogVoluum
Event tracking, attribution, behavior analysis and reporting designed for decisions—not vanity dashboards.
HOW THE STACK BECOMES A SYSTEM
Four jobs. One revenue journey.
Acquire
Meta, Google, TikTok and outreach create demand from the right audience.
Convert
The website, offer and forms turn demand into purchases, registrations or qualified leads.
Follow up
Makebox and Klaviyo move leads and customers forward through automated, relevant communication.
Measure
Analytics connects activity to pipeline, customer value and revenue so the next investment is clearer.
OUR PLATFORM PRINCIPLES
Technology should reduce revenue leakage.
We do not recommend a platform because it is fashionable. It must solve a commercial problem the business can measure.
One platform, one clear job
Every tool must own a defined part of acquisition, conversion, follow-up, retention or measurement.
Data follows the customer
Important context should not disappear between the ad, form, CRM, inbox and sales conversation.
Automation supports the team
Workflows handle speed and consistency while people remain responsible for judgment and relationships.
Reporting ends in a decision
The output is not another dashboard. It is a clearer answer about what to fix, stop or scale.
BUILD A STACK AROUND THE BUSINESS
Start with the revenue leak—not the software.
Veranika and the NIKA team review your current platforms, buying journey and commercial goals before recommending what to retain, replace, connect or automate.