$316K
Attributed lifecycle revenue
$316,074 generated through campaigns, automated flows, segmentation and conversion-focused creative.
EMAIL & SMS MARKETING · KLAVIYO
Turn the customers you already have into more revenue.
NIKA builds the strategy, automation, campaigns, copy and design that convert first purchases into stronger customer relationships—and repeat sales that do not require another paid click.
Strategy + executionKlaviyo flows & campaignsCustom email designStandalone service available
SELECTED BUSINESS IMPACT
The numbers came first. Here is what built them.
Attributed results from selected lifecycle programs. The rest of the page shows the strategy, automation and creative system behind the revenue.
$432K
Attributed email revenue
$432,472 generated in 30 days, representing 13.34% of total online revenue.
$431K
Attributed email revenue
$431,644 generated in one month, representing 36.05% of online revenue.
$109K
Klaviyo-attributed revenue
$71,684 came from automated flows; $37,742 came from campaigns.
$3.33M
Klaviyo-attributed revenue
79% came from flows and 21% from campaigns across the measured period.
The goal is not to send more emails. It is to build an owned revenue channel that gets smarter as customer data grows.
Build My Lifecycle Program →THE REVENUE GAP
Acquisition gets the customer. Lifecycle marketing increases what that customer is worth.
Most brands already have traffic, customers, subscriber data and a platform. The leak appears when those pieces do not become a coordinated path to the next purchase.
New subscribers enter the list without a structured path to first purchase.
Browse, cart, checkout and replenishment signals do not trigger relevant follow-up.
Every customer receives the same campaign, regardless of behavior or value.
Design looks attractive, but the hierarchy, offer and CTA do not move the reader toward revenue.
THE NIKA LIFECYCLE SYSTEM
The right message follows the customer signal.
Klaviyo becomes commercially useful when customer behavior changes what happens next.
Capture
Pop-ups, embedded forms and offers grow a permission-based audience without damaging the buying experience.
Understand
Profiles and segments organize customers by behavior, purchase history, engagement and lifecycle stage.
Respond
Flows, campaigns and SMS deliver relevant messaging based on timing, intent and commercial priorities.
Grow value
Testing and reporting improve conversion, repeat purchase, reactivation and revenue per recipient.
WHAT WE BUILD
One team across strategy, automation and creative.
Start with a focused project or use NIKA as the team running the complete retention channel.
CORE OFFER
Klaviyo Email & SMS Growth
Lifecycle strategy, account structure, campaigns, automated flows, segmentation, copy, design and performance review—managed as one accountable revenue program.
Lifecycle audit & roadmap
Historical performance, customer journey, revenue gaps, campaign rhythm and flow priorities.
Revenue-generating flows
Welcome, browse, cart, checkout, post-purchase, replenishment, win-back and custom behavioral sequences.
Commercial email calendar
Launches, offers, education, seasonal strategy, back-in-stock and audience-specific campaigns.
Copy & custom email design
Mobile-first layouts, clear hierarchy, conversion-focused copy and reusable Klaviyo modules.
Segmentation & personalization
Messaging based on intent, order history, customer value, engagement and lifecycle stage.
Pop-ups, forms & list hygiene
Subscriber capture, consent, cleaning, suppression and deliverability protection.
Coordinated SMS marketing
Timely messages and automations designed to complement email rather than overwhelm customers.
Testing & revenue reporting
A/B tests and reporting centered on conversion, revenue per recipient and customer value—not vanity metrics.
Setup, migration & integrations
Klaviyo configuration, templates, ecommerce data, event tracking and quality assurance before launch.
EMAIL DESIGN
Not a template with a new logo.
Every email has to carry the brand, make the offer understandable and create a clear next action. NIKA develops the copy and the visual system together.
CampaignsAutomated flowsLaunch emailsSeasonal creativeMobile-first layoutsReusable modules
MORE NIKA LIFECYCLE WORK
Built around the business—not only the inbox.
Email performs better when the website, subscriber capture and customer data are part of the same system.
Retention for an established character brand.
Klaviyo strategy, custom email creative, behavioral automations, seasonal campaigns and an on-site pop-up were connected to ecommerce and Kickstarter activity.
Flows · campaigns · pop-up · design · holiday strategyFrom lead capture to follow-up and repeat sales.
We cleaned the existing list, created email sequences and designs, connected new contacts from the website and Meta, and supported ongoing customer communication.
List hygiene · forms · flows · design · customer follow-upEmail and SMS as an owned revenue channel.
Campaigns, automation, segmentation and conversion-focused design supported the journey from first interest through education, replenishment and re-engagement.
$316,074 in attributed Email & SMS revenueHOW WE WORK
Strategy before sends. Measurement after launch.
Audit
We review historical revenue, deliverability, flows, campaigns, segments, forms and customer behavior.
Prioritize
We sequence the work around the biggest commercial gaps and fastest credible opportunities.
Create
Our team writes, designs and builds each message, trigger and segment inside the platform.
Launch
Links, logic, timing, exclusions, mobile layouts and tracking are checked before release.
Improve
We analyze revenue and behavior, test meaningful variables and refine the lifecycle.
FOUNDER-LED FROM THE FIRST CALL
Find the revenue already sitting in your customer list.
Bring your current platform, store data and biggest retention concern. Veranika will help identify which flows, campaigns or segments should be addressed first.
FAQ
Before we start sending.
Yes. We can begin with an audit and a prioritized set of high-impact flows, then add campaigns, SMS and ongoing optimization once the foundation is working.
Yes. Strategy, copy, responsive design and platform build can all be included so the customer experience is consistent from message to click.
Klaviyo is our primary ecommerce lifecycle platform. If you use another system, we first assess whether improving it or migrating will create the stronger business case.
Yes. We structure segments and improve list hygiene using engagement, purchase and consent data. Purchased or non-consented contacts are not treated as a marketing asset.
We look beyond opens and clicks. The commercial view includes attributed revenue, conversion, revenue per recipient, list growth, repeat purchase behavior, unsubscribe signals and the role of each flow or campaign.