:root {
  --ink:#101a31;
  --paper:#f7f4f1;
  --white:#fff;
  --muted:#657087;
  --pink:#ff5cb8;
  --purple:#8a58ff;
  --blue:#198ff0;
  --lime:#c8ff3d;
  --yellow:#ffd856;
  --line:rgba(16,26,49,.16);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
.site-header{height:84px;padding:0 clamp(22px,5vw,76px);display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);background:rgba(247,244,241,.9);backdrop-filter:blur(16px);position:sticky;top:0;z-index:30}
.brand{display:flex;align-items:center;gap:11px;font-size:19px;font-weight:900;letter-spacing:.12em}
.brand-mark{display:block;width:21px;height:21px;border-radius:50% 50% 15% 50%;transform:rotate(45deg);background:linear-gradient(135deg,var(--pink),var(--purple) 55%,var(--blue))}
nav{display:flex;align-items:center;gap:32px;font-size:14px;font-weight:700}
.nav-cta{padding:13px 19px;border:1px solid var(--ink);border-radius:99px}
.hero{min-height:760px;padding:clamp(70px,9vw,130px) clamp(22px,7vw,110px);display:grid;grid-template-columns:minmax(0,1.05fr) minmax(400px,.95fr);align-items:center;gap:70px;overflow:hidden}
.eyebrow{font-size:12px;font-weight:900;letter-spacing:.2em;margin:0 0 28px;text-transform:uppercase}
h1,h2,h3,p{margin-top:0}
h1{font-size:clamp(58px,7vw,108px);line-height:.88;letter-spacing:-.07em;margin-bottom:36px;max-width:930px}
h1 em{font-family:Georgia,serif;font-weight:400;color:var(--purple)}
.hero-lede{max-width:680px;font-size:clamp(18px,1.7vw,23px);line-height:1.45;color:var(--muted)}
.hero-actions{display:flex;align-items:center;gap:26px;margin-top:38px;flex-wrap:wrap}
.button{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:0 26px;border-radius:99px;font-weight:800;transition:.25s ease}
.button:hover{transform:translateY(-3px)}
.button-primary{background:var(--ink);color:var(--white)}
.text-link{font-weight:800;border-bottom:2px solid var(--purple);padding-bottom:5px}
.hero-art{height:580px;position:relative;display:grid;place-items:center}
.search-card{width:min(420px,84%);aspect-ratio:.88;padding:46px;border:2px solid var(--ink);border-radius:34px;background:var(--white);box-shadow:18px 20px 0 var(--pink);position:relative;z-index:3;display:flex;flex-direction:column;justify-content:space-between;transform:rotate(-3deg)}
.search-label{font-size:12px;font-weight:900;letter-spacing:.18em}
.search-card strong{font-size:clamp(35px,3.4vw,57px);line-height:1;letter-spacing:-.05em}
.mini-chart{height:112px;display:flex;align-items:flex-end;gap:7px;border-bottom:2px solid var(--ink)}
.mini-chart i{display:block;flex:1;background:linear-gradient(var(--purple),var(--blue));border-radius:8px 8px 0 0}
.orbit{position:absolute;border:1px solid rgba(138,88,255,.3);border-radius:50%;inset:3%}
.orbit-two{inset:15%;border-color:rgba(255,92,184,.32)}
.metric-pill{position:absolute;z-index:5;padding:14px 18px;border:2px solid var(--ink);border-radius:99px;background:var(--lime);font-weight:900;font-size:13px;box-shadow:5px 6px 0 var(--ink)}
.pill-one{top:8%;left:-3%}.pill-two{right:-5%;top:32%;background:var(--yellow)}.pill-three{bottom:8%;left:1%;background:#bba4ff}
.impact-band{background:var(--ink);color:white;padding:100px clamp(22px,7vw,110px)}
.impact-intro{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:55px}
.impact-intro h2{font-size:clamp(42px,5vw,74px);line-height:.98;letter-spacing:-.055em;margin:0}
.impact-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.impact-card{min-height:255px;padding:30px;border-radius:27px;border:2px solid var(--ink);background:white;color:var(--ink);box-shadow:9px 10px 0 currentColor;display:flex;flex-direction:column;justify-content:flex-end}
.impact-card span{font-size:11px;font-weight:900;letter-spacing:.15em;margin-bottom:auto}.impact-card strong{font-size:clamp(52px,5vw,82px);line-height:.9;letter-spacing:-.055em}.impact-card p{margin:10px 0 0;color:var(--muted);font-weight:700}.impact-card.pink{color:var(--pink)}.impact-card.yellow{color:var(--yellow)}.impact-card.purple{color:var(--purple)}.impact-card>*{color:var(--ink)!important}
.chapter{padding:120px clamp(22px,7vw,110px);display:grid;grid-template-columns:70px 1fr 1fr;gap:45px;border-bottom:1px solid var(--line)}
.chapter-number{font-family:Georgia,serif;color:var(--purple);font-size:31px;font-style:italic}
.chapter h2{font-size:clamp(42px,5vw,72px);line-height:1;letter-spacing:-.055em;max-width:680px}
.chapter-body{font-size:20px;line-height:1.5;color:var(--muted)}
.process-list{display:flex;flex-wrap:wrap;gap:9px;margin-top:32px}.process-list span{border:1px solid var(--line);border-radius:99px;padding:10px 14px;font-size:13px;font-weight:800;color:var(--ink);background:white}
.conversion-foundation{padding:90px clamp(22px,7vw,110px);background:linear-gradient(135deg,var(--purple),#6442d9 48%,var(--blue));color:white;display:grid;grid-template-columns:.55fr 1.2fr;gap:55px;align-items:start}
.conversion-kicker{display:flex;flex-direction:column;gap:14px}.conversion-kicker span{font-size:11px;font-weight:900;letter-spacing:.18em}.conversion-kicker strong{font-family:Georgia,serif;font-size:clamp(25px,2.5vw,38px);font-style:italic;font-weight:400}
.conversion-copy h2{font-size:clamp(42px,5vw,72px);line-height:.95;letter-spacing:-.055em;margin-bottom:24px}.conversion-copy p{max-width:850px;font-size:19px;line-height:1.55;color:rgba(255,255,255,.82)}
.conversion-steps{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,1fr);border:1px solid rgba(255,255,255,.45);border-radius:22px;overflow:hidden}.conversion-steps span{padding:23px;font-size:13px;font-weight:900;text-align:center;border-right:1px solid rgba(255,255,255,.45)}.conversion-steps span:last-child{border-right:0}
.projects{background:white}
.project{padding:120px clamp(22px,7vw,110px);border-bottom:1px solid var(--line)}
.project-heading{max-width:1000px;margin-bottom:60px}.project-heading h2{font-size:clamp(64px,8vw,128px);line-height:.85;letter-spacing:-.075em;margin-bottom:28px}.project-tagline{font-family:Georgia,serif;font-style:italic;font-size:clamp(24px,2.5vw,38px);line-height:1.2;color:var(--muted);max-width:880px}
.project-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:55px;align-items:center}.project-grid.reverse{grid-template-columns:1.15fr .85fr}
.project-story{font-size:17px;line-height:1.55}.project-story h3{font-size:16px;letter-spacing:.06em;text-transform:uppercase;margin:30px 0 12px}.project-story p{color:var(--muted)}.project-story ul{padding-left:18px;margin:0}.project-story li{margin:10px 0}
.data-frame{margin:0;padding:14px;background:var(--paper);border:2px solid var(--ink);border-radius:25px;box-shadow:12px 13px 0 var(--ink)}.data-frame img{display:block;width:100%;height:auto;border-radius:13px}.data-frame figcaption{font-size:11px;color:var(--muted);padding:12px 6px 2px}
.result-row{display:grid;grid-template-columns:repeat(3,1fr);margin-top:72px;border:2px solid var(--ink);border-radius:24px;overflow:hidden}.result-row.four{grid-template-columns:repeat(4,1fr)}
.result{min-height:175px;padding:28px;display:flex;flex-direction:column;justify-content:end;border-right:2px solid var(--ink)}.result:last-child{border-right:0}.result strong{font-size:clamp(40px,4vw,67px);line-height:.9;letter-spacing:-.05em}.result span{margin-top:13px;color:var(--muted);font-size:13px;font-weight:800;line-height:1.4}
.project-adoreyes .result strong{color:#e7459f}.project-kilroy .result strong{color:#6e46e9}.project-holybelly .result strong{color:#087dcc}
.outcome{padding:120px clamp(22px,7vw,110px);background:var(--lime)}
.outcome-copy{display:grid;grid-template-columns:.5fr 1.5fr;gap:50px;align-items:start}.outcome-copy h2{font-size:clamp(45px,6vw,88px);line-height:.94;letter-spacing:-.065em;max-width:1100px}
.outcome-points{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--ink);border:2px solid var(--ink);border-radius:25px;overflow:hidden;margin-top:70px}.outcome-points article{background:var(--paper);padding:35px;min-height:220px}.outcome-points span{font-family:Georgia,serif;font-style:italic;color:var(--purple);font-size:25px}.outcome-points h3{font-size:22px;margin:48px 0 10px}.outcome-points p{color:var(--muted);line-height:1.45}
.cta{text-align:center;padding:140px 22px;background:linear-gradient(135deg,#f044a9,#854cff 54%,#177bea);color:white}.cta h2{font-size:clamp(50px,7vw,102px);line-height:.91;letter-spacing:-.065em;max-width:1150px;margin:0 auto 28px}.cta>p:not(.eyebrow){font-size:19px;line-height:1.5;max-width:680px;margin:0 auto 34px}.button-light{background:white;color:var(--ink)}
footer{min-height:150px;padding:35px clamp(22px,7vw,110px);display:flex;align-items:center;justify-content:space-between;gap:30px;background:var(--ink);color:white}footer p{margin:0;color:#aeb5c4}footer>a:last-child{font-weight:700}
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}.reveal.visible{opacity:1;transform:none}
@media(max-width:980px){nav a:not(.nav-cta){display:none}.hero{grid-template-columns:1fr;padding-top:75px}.hero-art{height:520px}.impact-grid{grid-template-columns:1fr}.impact-card{min-height:220px}.chapter{grid-template-columns:50px 1fr}.chapter-body{grid-column:2}.conversion-foundation{grid-template-columns:1fr}.conversion-steps{grid-template-columns:repeat(2,1fr)}.conversion-steps span:nth-child(2){border-right:0}.conversion-steps span:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.45)}.project-grid,.project-grid.reverse{grid-template-columns:1fr}.project-grid.reverse .data-frame{order:2}.result-row.four{grid-template-columns:repeat(2,1fr)}.result-row.four .result:nth-child(2){border-right:0}.result-row.four .result:nth-child(-n+2){border-bottom:2px solid var(--ink)}.outcome-copy{grid-template-columns:1fr}.outcome-points{grid-template-columns:1fr}}
@media(max-width:640px){.site-header{height:72px}.nav-cta{padding:11px 14px}.hero{min-height:auto;gap:25px}.hero-art{height:410px}.search-card{padding:30px}.metric-pill{font-size:11px;padding:11px 12px}.pill-one{left:0}.pill-two{right:0}.pill-three{left:0}.impact-band,.chapter,.project,.outcome,.conversion-foundation{padding-top:82px;padding-bottom:82px}.impact-intro{display:block}.chapter{grid-template-columns:1fr;gap:18px}.chapter-body{grid-column:auto}.conversion-steps{grid-template-columns:1fr}.conversion-steps span{border-right:0;border-bottom:1px solid rgba(255,255,255,.45)!important}.conversion-steps span:last-child{border-bottom:0!important}.project-heading{margin-bottom:40px}.result-row,.result-row.four{grid-template-columns:1fr}.result{border-right:0!important;border-bottom:2px solid var(--ink)}.result:last-child{border-bottom:0}.result-row.four .result:nth-child(-n+2){border-bottom:2px solid var(--ink)}.outcome-points{grid-template-columns:1fr}footer{flex-direction:column;text-align:center;padding:50px 22px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.button{transition:none}}