:root{--ink:#0a172a;--navy:#0f1d32;--paper:#f4f6f5;--white:#fff;--muted:#647183;--ice:#d8edff;--blue:#287dff;--purple:#7350ff;--pink:#ff3aa9;--lime:#c7ff3c;--yellow:#ffd44d;--max:1420px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}.wrap{width:min(var(--max),calc(100% - 56px));margin:auto}.eyebrow{font-size:13px;font-weight:900;letter-spacing:.18em;text-transform:uppercase}.light{color:#bdc7d8}header{height:82px;background:rgba(255,255,255,.95);border-bottom:1px solid #dde3e6;position:sticky;top:0;z-index:20;display:flex;align-items:center;backdrop-filter:blur(14px)}.nav{display:flex;align-items:center;justify-content:space-between}.logo{font-size:31px;font-weight:950;letter-spacing:-.08em}.logo i{display:inline-block;width:10px;height:10px;border-radius:50%;background:linear-gradient(135deg,var(--pink),var(--purple));margin-left:4px}.nav nav{display:flex;align-items:center;gap:28px;font-size:14px;font-weight:850}.nav-cta{padding:11px 17px;border:2px solid var(--ink);border-radius:999px}.hero{padding:90px 0 100px;background:#fff;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.07fr .93fr;gap:70px;align-items:center}.hero h1{font-size:clamp(59px,7.6vw,108px);line-height:.88;letter-spacing:-.075em;margin:25px 0 34px}.hero h1 em{font-family:Georgia,serif;font-weight:400}.hero-copy p{font-size:22px;line-height:1.48;color:var(--muted);max-width:760px}.button{display:inline-flex;padding:16px 22px;border-radius:999px;background:var(--ink);color:#fff;font-weight:900;border:2px solid var(--ink);margin-top:25px}.button:hover{transform:translateY(-2px);box-shadow:6px 6px 0 var(--pink)}.hero-building{min-height:630px;position:relative}.sky{position:absolute;inset:20px 0 20px 20px;border-radius:50% 50% 12px 12px;background:linear-gradient(155deg,var(--ice),#fff 45%,var(--yellow));border:3px solid var(--ink)}.building{position:absolute;bottom:45px;border:3px solid var(--ink);background:#fff;display:grid;gap:10px;padding:16px}.building span{background:var(--ice);border:2px solid var(--ink)}.building.one{width:250px;height:410px;left:70px;grid-template-columns:1fr 1fr}.building.two{width:205px;height:310px;right:40px;grid-template-columns:1fr 1fr;transform:rotate(2deg);background:var(--lime)}.building.three{width:165px;height:240px;left:270px;grid-template-columns:1fr;background:var(--purple)}.north,.lead-tag{position:absolute;border:2px solid var(--ink);font-weight:900;box-shadow:6px 6px 0 var(--pink)}.north{top:70px;left:0;background:#fff;padding:15px}.lead-tag{right:0;top:170px;background:var(--blue);color:#fff;width:135px;height:135px;border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;font-size:40px}.lead-tag small{font-size:12px;letter-spacing:.1em}.results{background:var(--navy);color:#fff}.results-head,.work-head,.creative-head{display:grid;grid-template-columns:1.25fr .75fr;gap:80px;align-items:end;margin-bottom:55px}.results h2,.work h2{font-size:clamp(48px,5.8vw,82px);line-height:.93;letter-spacing:-.06em;margin:18px 0 0}.results-head p,.work-head p{font-size:19px;line-height:1.55;color:#bdc7d8}.metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.metrics article{background:#fff;color:var(--ink);border-radius:26px;padding:33px;min-height:300px;display:flex;flex-direction:column;border:2px solid #fff;box-shadow:8px 8px 0 var(--blue)}.metrics article:nth-child(2){box-shadow-color:var(--lime)}.metrics article:nth-child(3){box-shadow-color:var(--pink)}.metrics small{font-weight:900;letter-spacing:.12em;color:var(--muted)}.metrics strong{font-size:clamp(62px,7vw,95px);letter-spacing:-.075em;margin:auto 0 12px}.metrics span{color:var(--muted)}.calculation{margin-top:50px;border:1px solid #42506a;border-radius:20px;padding:26px 30px;display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}.calculation small{display:block;color:#bdc7d8;font-weight:900;letter-spacing:.12em}.calculation strong{font-size:36px}.calculation p{color:#bdc7d8;line-height:1.5}.brief,.question,.work,.creative,.signal,.outcome,.cta{padding:110px 0}.split,.outcome-grid,.cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.brief h2,.question h2,.creative h2,.signal h2,.outcome h2,.cta h2{font-size:clamp(48px,5.8vw,82px);line-height:.94;letter-spacing:-.06em;margin:20px 0}.copy p{font-size:21px;line-height:1.6;color:var(--muted);margin:0 0 24px}.tags{display:flex;gap:9px;flex-wrap:wrap;margin-top:35px}.tags span{border:2px solid var(--ink);border-radius:999px;padding:10px 14px;font-weight:850}.question{background:var(--ice)}.question h2{max-width:1200px}.question-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:55px}.question-grid article{background:#fff;border:2px solid var(--ink);border-radius:24px;padding:31px;box-shadow:7px 7px 0 var(--purple)}.question-grid article:nth-child(2){box-shadow-color:var(--blue)}.question-grid article:nth-child(3){box-shadow-color:var(--pink)}.question-grid b{color:var(--purple)}.question-grid h3{font-size:29px;line-height:1.05;letter-spacing:-.04em;margin:45px 0 15px}.question-grid p{line-height:1.55;color:var(--muted)}.work{background:var(--navy);color:#fff}.steps{border-top:1px solid #43516a}.steps article{display:grid;grid-template-columns:100px 1fr 240px;gap:34px;border-bottom:1px solid #43516a;padding:43px 0}.number{color:var(--lime);font-weight:900;font-size:20px}.steps small{font-weight:900;letter-spacing:.13em;color:#bdc7d8}.steps h3{font-size:37px;letter-spacing:-.045em;margin:12px 0}.steps p{font-size:18px;line-height:1.6;color:#bdc7d8;max-width:760px}.side{border-left:2px solid var(--purple);padding-left:25px;line-height:1.85;font-weight:850}.creative{background:#fff}.creative-head p{font-size:19px;line-height:1.55;color:var(--muted)}.creative-grid{display:grid;grid-template-columns:1.1fr .9fr .9fr;grid-template-rows:290px 290px;gap:18px}.placeholder{border:2px dashed #91a0b2;border-radius:25px;background:#f1f4f6;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;color:#728095;position:relative}.placeholder span{position:absolute;top:22px;left:24px;font-weight:900}.placeholder b{font-size:23px}.placeholder small{margin-top:8px}.placeholder.tall{grid-row:1/3;background:linear-gradient(145deg,#e2f2ff,#e8e0ff)}.placeholder.wide{grid-column:2/4;background:linear-gradient(145deg,#e5fff1,#fff0c7)}.signal{background:var(--navy);color:#fff}.signal>div>div:first-child{max-width:1100px}.signal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:55px}.signal-grid article{border-top:3px solid var(--lime);padding-top:26px}.signal-grid article:nth-child(2){border-color:var(--pink)}.signal-grid article:nth-child(3){border-color:var(--blue)}.signal-grid strong{font-size:60px;letter-spacing:-.06em}.signal-grid h3{font-size:25px}.signal-grid p{color:#bdc7d8;line-height:1.55}.outcome{background:var(--paper)}.outcome-grid>div:last-child>p{font-size:21px;line-height:1.55;color:var(--muted)}.outcome ul{list-style:none;padding:0;margin-top:35px}.outcome li{padding:17px 0;border-top:1px solid #cbd1d8;font-weight:850}.outcome li:before{content:'↗';color:var(--purple);margin-right:13px}.result-card{margin-top:70px;background:var(--blue);color:#fff;border:2px solid var(--ink);border-radius:26px;padding:34px;display:grid;grid-template-columns:repeat(3,1fr);gap:25px;box-shadow:9px 9px 0 var(--lime)}.result-card div{border-right:1px solid rgba(255,255,255,.4)}.result-card div:last-child{border:0}.result-card small{display:block;font-weight:900;letter-spacing:.12em}.result-card strong{display:block;font-size:46px;letter-spacing:-.055em;margin-top:15px}.cta{background:linear-gradient(120deg,var(--blue),var(--purple),var(--pink));color:#fff}.cta-grid{align-items:center}.cta-grid p{font-size:20px;line-height:1.55}.button.dark{background:#fff;color:var(--ink)}footer{background:#070f20;color:#fff;padding:50px 0}.inverse{color:#fff}.footer{display:flex;justify-content:space-between;align-items:end;gap:40px}.footer p,.footer span{color:#aeb9cc;line-height:1.5}.footer div:last-child{text-align:right}.footer b,.footer span{display:block}@media(max-width:980px){.nav nav a:not(.nav-cta){display:none}.hero-grid,.results-head,.work-head,.creative-head,.split,.outcome-grid,.cta-grid{grid-template-columns:1fr}.hero-building{min-height:570px}.metrics,.question-grid,.signal-grid{grid-template-columns:1fr}.steps article{grid-template-columns:70px 1fr}.side{grid-column:2}.creative-grid{grid-template-columns:1fr 1fr}.placeholder.tall{grid-row:auto}.placeholder.wide{grid-column:1/3}.result-card{grid-template-columns:1fr}.result-card div{border-right:0;border-bottom:1px solid rgba(255,255,255,.4);padding-bottom:20px}}@media(max-width:640px){.wrap{width:calc(100% - 28px)}header{height:70px}.nav-cta{padding:9px 12px}.hero{padding:65px 0}.hero h1{font-size:51px}.hero-copy p{font-size:18px}.hero-building{min-height:460px}.sky{inset:15px 0}.building.one{width:190px;height:320px;left:20px}.building.two{width:160px;height:250px;right:5px}.building.three{width:130px;height:190px;left:180px}.lead-tag{top:110px;width:105px;height:105px;font-size:30px}.north{top:35px}.brief,.question,.work,.creative,.signal,.outcome,.cta{padding:76px 0}.calculation{grid-template-columns:1fr}.steps article{grid-template-columns:1fr}.side{grid-column:1}.creative-grid{display:flex;flex-direction:column}.placeholder{height:280px}.footer{flex-direction:column;align-items:flex-start}.footer div:last-child{text-align:left}}
