:root{--ink:#0b162b;--navy:#101c31;--paper:#f7f6f2;--white:#fff;--muted:#687284;--coral:#ff6d49;--pink:#ff3aa7;--purple:#744cff;--blue:#1f7cff;--lime:#c7ff38;--yellow:#ffd747;--max:1420px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}.wrap{width:min(var(--max),calc(100% - 56px));margin:auto}.eyebrow{font-size:13px;font-weight:900;letter-spacing:.18em;text-transform:uppercase}.light{color:#b9c3d5}header{height:82px;background:rgba(255,255,255,.95);border-bottom:1px solid #e2e3df;position:sticky;top:0;z-index:20;display:flex;align-items:center;backdrop-filter:blur(14px)}.nav{display:flex;align-items:center;justify-content:space-between}.logo{font-size:31px;font-weight:950;letter-spacing:-.08em}.logo i{display:inline-block;width:10px;height:10px;border-radius:50%;background:linear-gradient(135deg,var(--pink),var(--purple));margin-left:4px}.nav nav{display:flex;align-items:center;gap:28px;font-size:14px;font-weight:850}.nav-cta{padding:11px 17px;border:2px solid var(--ink);border-radius:999px}.hero{padding:90px 0 105px;background:#fff;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:70px;align-items:center}.hero h1{font-size:clamp(60px,7.7vw,110px);line-height:.88;letter-spacing:-.075em;margin:25px 0 34px}.hero h1 em{font-family:Georgia,serif;font-weight:400}.hero-copy p{font-size:22px;line-height:1.48;color:var(--muted);max-width:760px}.button{display:inline-flex;padding:16px 22px;border-radius:999px;background:var(--ink);color:#fff;font-weight:900;border:2px solid var(--ink);margin-top:25px}.button:hover{transform:translateY(-2px);box-shadow:6px 6px 0 var(--pink)}.hero-visual{min-height:620px;position:relative}.sun{width:520px;height:520px;border-radius:50%;background:linear-gradient(145deg,var(--yellow),var(--coral));position:absolute;right:-40px;top:30px}.pack{position:absolute;border:3px solid var(--ink);border-radius:12px;padding:30px;display:flex;flex-direction:column;box-shadow:14px 14px 0 var(--ink)}.pack small{font-weight:900;letter-spacing:.15em}.pack b{font-size:31px;line-height:1.02;margin:auto 0}.pack span{font-size:11px;font-weight:900}.pack-one{width:310px;height:430px;background:#fff;left:40px;top:55px;transform:rotate(-5deg)}.pack-two{width:270px;height:360px;background:var(--lime);right:25px;bottom:25px;transform:rotate(7deg)}.sticker{position:absolute;top:10px;right:0;width:140px;height:140px;border-radius:50%;background:var(--purple);color:#fff;display:flex;align-items:center;justify-content:center;text-align:center;font-size:15px;font-weight:900;line-height:1.25;transform:rotate(10deg)}section{padding:110px 0}.impact{background:var(--navy);color:#fff}.impact-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:100px}.impact h2{font-size:clamp(78px,10vw,150px);line-height:.82;letter-spacing:-.08em;margin:40px 0 25px}.impact h3{font-size:34px;letter-spacing:-.04em;margin:0;max-width:650px}.impact-copy p{font-size:22px;line-height:1.55;color:#c0cada;margin-top:35px}.impact-tags{display:flex;gap:9px;flex-wrap:wrap;margin-top:40px}.impact-tags span{border:1px solid #536079;border-radius:999px;padding:10px 13px;font-size:13px;font-weight:850}.impact-line{margin-top:75px;border-top:1px solid #45516a;border-bottom:1px solid #45516a;padding:28px 0;display:flex;align-items:center;justify-content:space-between;font-size:20px;font-weight:900;letter-spacing:.06em}.impact-line b{color:var(--lime)}.split,.outcome-grid,.cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.business h2,.question h2,.system h2,.map-title h2,.creative h2,.mechanics h2,.outcome h2,.cta h2{font-size:clamp(48px,5.8vw,82px);line-height:.94;letter-spacing:-.06em;margin:20px 0}.copy p{font-size:21px;line-height:1.6;color:var(--muted);margin:0 0 24px}.pill-row{display:flex;flex-wrap:wrap;gap:9px;margin-top:35px}.pill-row span{border:2px solid var(--ink);border-radius:999px;padding:10px 14px;font-weight:850}.question{background:var(--lime)}.question h2{max-width:1200px}.question-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:55px}.question-grid article{background:#fff;border:2px solid var(--ink);border-radius:24px;padding:31px;box-shadow:7px 7px 0 var(--purple)}.question-grid article:nth-child(2){box-shadow-color:var(--pink)}.question-grid article:nth-child(3){box-shadow-color:var(--blue)}.question-grid span{font-weight:900;color:var(--purple)}.question-grid h3{font-size:29px;line-height:1.05;letter-spacing:-.04em;margin:45px 0 15px}.question-grid p{line-height:1.55;color:var(--muted)}.system{background:var(--navy);color:#fff}.system-head,.creative-head{display:grid;grid-template-columns:1.25fr .75fr;gap:80px;align-items:end;margin-bottom:55px}.system-head p,.creative-head p{font-size:19px;line-height:1.55;color:#bdc7d8}.journey{border-top:1px solid #45516a}.journey article{display:grid;grid-template-columns:100px 1fr 240px;gap:34px;border-bottom:1px solid #45516a;padding:44px 0}.num{font-size:20px;color:var(--lime);font-weight:900}.stage small{font-weight:900;letter-spacing:.13em;color:#bbc5d5}.stage h3{font-size:37px;letter-spacing:-.045em;margin:12px 0}.stage p{font-size:18px;line-height:1.6;color:#bdc7d8;max-width:760px}.deliverables{border-left:2px solid var(--purple);padding-left:25px;line-height:1.85;font-weight:850}.map-title{max-width:900px}.map-title p{font-size:20px;color:var(--muted);line-height:1.55}.map-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:50px}.map-grid article{background:#fff;border:2px solid var(--ink);border-radius:22px;padding:28px;min-height:255px}.map-grid b{color:var(--purple)}.map-grid h3{font-size:28px;letter-spacing:-.04em;margin:55px 0 14px}.map-grid p{color:var(--muted);line-height:1.5}.creative{background:#fff}.creative-head p{color:var(--muted)}.email-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:17px}.email-card{aspect-ratio:.68;border:2px solid var(--ink);border-radius:23px;padding:23px;display:flex;flex-direction:column;justify-content:space-between;box-shadow:7px 7px 0 var(--ink)}.email-card span{font-weight:900}.email-card div{text-align:center;padding-bottom:20px}.email-card b{font-size:19px}.email-card small{display:block;margin-top:9px}.coral{background:#ffd8ca}.lime{background:#dfff91}.violet{background:#dcd2ff}.blue{background:#cfe7ff}.mechanics{background:var(--navy);color:#fff}.mechanics>div>h2{max-width:1050px}.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;gap:16px;align-items:center;margin-top:60px}.flow div{background:#fff;color:var(--ink);border-radius:20px;padding:25px;min-height:180px;display:flex;flex-direction:column}.flow small{font-weight:900;letter-spacing:.11em;color:var(--purple)}.flow b{margin-top:auto;font-size:18px;line-height:1.35}.flow i{font-size:29px;color:var(--lime);font-style:normal}.mechanics-note{color:#bdc7d8;font-size:19px;line-height:1.55;max-width:900px;margin-top:45px}.outcome{background:var(--paper)}.outcome-grid>div:last-child>p{font-size:21px;line-height:1.55;color:var(--muted)}.outcome ul{list-style:none;padding:0;margin-top:35px}.outcome li{padding:17px 0;border-top:1px solid #ccd1d9;font-weight:850}.outcome li:before{content:'↗';color:var(--purple);margin-right:13px}.final-number{margin-top:70px;background:var(--coral);border:2px solid var(--ink);border-radius:26px;padding:37px;display:grid;grid-template-columns:auto 1fr auto;gap:40px;align-items:center;box-shadow:9px 9px 0 var(--purple)}.final-number small{font-weight:900;letter-spacing:.12em}.final-number strong{font-size:clamp(64px,8vw,110px);letter-spacing:-.075em}.final-number span{font-size:18px;max-width:310px;line-height:1.4}.cta{background:linear-gradient(120deg,var(--yellow),var(--coral),var(--pink),var(--purple));color:#fff}.cta-grid{align-items:center}.cta-grid p{font-size:20px;line-height:1.55}.button.dark{background:#fff;color:var(--ink)}footer{background:#070f20;color:#fff;padding:50px 0}.inverted{color:#fff}.footer{display:flex;justify-content:space-between;align-items:end;gap:40px}.footer p,.footer span{color:#aeb9cc;line-height:1.5}.footer div:last-child{text-align:right}.footer b,.footer span{display:block}@media(max-width:980px){.nav nav a:not(.nav-cta){display:none}.hero-grid,.impact-grid,.split,.system-head,.creative-head,.outcome-grid,.cta-grid{grid-template-columns:1fr}.hero-visual{min-height:590px}.question-grid,.map-grid{grid-template-columns:1fr}.journey article{grid-template-columns:70px 1fr}.deliverables{grid-column:2}.email-grid{grid-template-columns:1fr 1fr}.flow{grid-template-columns:1fr}.flow i{transform:rotate(90deg);text-align:center}.final-number{grid-template-columns:1fr}}@media(max-width:640px){.wrap{width:calc(100% - 28px)}header{height:70px}.nav-cta{padding:9px 12px}.hero{padding:65px 0}.hero h1{font-size:52px}.hero-copy p{font-size:18px}.hero-visual{min-height:480px}.sun{width:390px;height:390px}.pack-one{width:230px;height:350px;left:8px}.pack-two{width:210px;height:290px}.pack b{font-size:23px}.sticker{width:110px;height:110px;font-size:12px}section{padding:76px 0}.impact-line{align-items:flex-start;flex-direction:column;gap:13px}.journey article{grid-template-columns:1fr}.deliverables{grid-column:1}.email-grid{grid-template-columns:1fr}.email-card{max-width:340px;width:100%;margin:auto}.final-number strong{font-size:58px}.footer{flex-direction:column;align-items:flex-start}.footer div:last-child{text-align:left}}
