:root{--ink:#101a31;--paper:#f7f4f1;--white:#fff;--muted:#68738a;--pink:#ff58ad;--purple:#8855ff;--blue:#148cf0;--coral:#ff693c;--yellow:#ffd84d;--lime:#caff3e;--line:rgba(16,26,49,.16)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}.header{height:84px;padding:0 clamp(22px,5vw,76px);display:flex;align-items:center;justify-content:space-between;position:sticky;top:0;z-index:20;background:rgba(247,244,241,.92);backdrop-filter:blur(15px);border-bottom:1px solid var(--line)}.logo{display:flex;align-items:center;gap:10px;font-size:18px;font-weight:900;letter-spacing:.12em}.logo i{width:21px;height:21px;border-radius:50% 50% 15% 50%;transform:rotate(45deg);background:linear-gradient(135deg,var(--pink),var(--purple) 58%,var(--blue))}.header nav{display:flex;align-items:center;gap:28px;font-size:13px;font-weight:800}.header-cta{padding:12px 18px;border:1px solid var(--ink);border-radius:99px}.hero{min-height:760px;padding:clamp(70px,9vw,130px) clamp(22px,7vw,110px);display:grid;grid-template-columns:1.02fr .98fr;align-items:center;gap:75px;overflow:hidden}.eyebrow{font-size:11px;line-height:1.3;font-weight:900;letter-spacing:.19em;text-transform:uppercase;margin:0 0 25px}.hero h1{font-size:clamp(62px,7.8vw,120px);line-height:.87;letter-spacing:-.075em;margin:0 0 36px}.hero h1 em{font-family:Georgia,serif;font-weight:400;color:var(--coral)}.hero-text{max-width:720px;font-size:clamp(18px,1.6vw,23px);line-height:1.5;color:var(--muted)}.hero-actions{display:flex;align-items:center;gap:25px;flex-wrap:wrap;margin-top:38px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:0 25px;border-radius:99px;font-weight:900;transition:.22s}.button:hover{transform:translateY(-3px)}.dark{background:var(--ink);color:white}.light{background:white;color:var(--ink)}.underlink{font-weight:800;border-bottom:2px solid var(--coral);padding-bottom:4px}.hero-visual{height:590px;position:relative;display:grid;place-items:center}.visual-card{width:min(440px,82%);aspect-ratio:.82;background:var(--ink);color:white;border-radius:32px;padding:44px;border:2px solid var(--ink);box-shadow:18px 20px 0 var(--coral);transform:rotate(2.5deg);display:flex;flex-direction:column;justify-content:space-between}.visual-card>span{font-size:11px;letter-spacing:.18em;font-weight:900}.visual-card>strong{font-size:clamp(42px,4vw,63px);line-height:.95;letter-spacing:-.055em}.flow{display:flex;align-items:center;justify-content:space-between;font-size:10px}.flow b{padding:9px 10px;border:1px solid rgba(255,255,255,.5);border-radius:8px}.flow i{height:1px;background:rgba(255,255,255,.45);flex:1}.float-pill{position:absolute;padding:13px 17px;border:2px solid var(--ink);border-radius:99px;font-size:13px;font-weight:900;box-shadow:5px 6px 0 var(--ink);z-index:3}.float-pill.one{top:7%;left:-2%;background:var(--yellow)}.float-pill.two{right:-2%;top:40%;background:var(--lime)}.float-pill.three{left:0;bottom:7%;background:#c2adff}.numbers{padding:105px clamp(22px,7vw,110px);background:var(--ink);color:white}.numbers-heading{display:grid;grid-template-columns:.5fr 1.5fr;gap:40px;align-items:end;margin-bottom:55px}.numbers-heading h2{font-size:clamp(45px,6vw,88px);line-height:.94;letter-spacing:-.06em;margin:0;max-width:1000px}.numbers-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.metric{min-height:260px;background:white;color:var(--ink);border-radius:27px;padding:30px;border:2px solid var(--ink);display:flex;flex-direction:column;justify-content:flex-end}.metric span{font-size:11px;letter-spacing:.13em;font-weight:900;margin-bottom:auto}.metric strong{font-size:clamp(55px,5vw,85px);letter-spacing:-.06em;line-height:.9}.metric p{margin:11px 0 0;color:var(--muted);font-weight:800}.metric.pink{box-shadow:9px 10px 0 var(--pink)}.metric.yellow{box-shadow:9px 10px 0 var(--yellow)}.metric.purple{box-shadow:9px 10px 0 var(--purple)}.numbers-note{color:#aeb6c7;max-width:850px;line-height:1.5;font-size:12px;margin:38px 0 0}.system{padding:120px clamp(22px,7vw,110px);background:var(--purple);color:white}.system-title{display:grid;grid-template-columns:.5fr 1.5fr;gap:40px}.system-title h2{font-size:clamp(48px,6vw,90px);line-height:.93;letter-spacing:-.065em;margin:0}.system-copy{max-width:920px;margin:35px 0 55px auto;font-size:20px;line-height:1.55;color:rgba(255,255,255,.82)}.system-grid{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid rgba(255,255,255,.45);border-radius:25px;overflow:hidden}.system-grid article{padding:30px;border-right:1px solid rgba(255,255,255,.4);min-height:280px}.system-grid article:last-child{border-right:0}.system-grid span{font-family:Georgia,serif;font-style:italic;font-size:25px}.system-grid h3{font-size:22px;margin:60px 0 12px}.system-grid p{font-size:14px;line-height:1.5;color:rgba(255,255,255,.75)}.system-ribbon{margin-top:25px;padding:20px;border:1px solid rgba(255,255,255,.45);border-radius:99px;display:flex;justify-content:center;gap:15px;align-items:center;flex-wrap:wrap;font-size:11px;letter-spacing:.08em}.system-ribbon i{font-style:normal;color:var(--yellow)}.section-head{padding:120px clamp(22px,7vw,110px) 70px;background:white}.section-head h2{font-size:clamp(52px,6vw,92px);line-height:.93;letter-spacing:-.065em;max-width:1150px;margin:0 0 28px}.section-head>p:last-child{font-size:20px;line-height:1.5;color:var(--muted);max-width:780px}.lead-head{background:var(--paper)}.cases{background:white}.lead-head+.cases{background:var(--paper)}.case{padding:110px clamp(22px,7vw,110px);border-top:1px solid var(--line);display:grid;grid-template-columns:.8fr 1.2fr;gap:55px;align-items:start}.case.dark-case{background:var(--ink);color:white}.case-intro{position:sticky;top:120px}.case-intro h2{font-size:clamp(52px,6vw,92px);line-height:.9;letter-spacing:-.07em;margin:0 0 28px}.case-intro>p:not(.eyebrow){font-family:Georgia,serif;font-style:italic;font-size:24px;line-height:1.35;color:var(--muted)}.dark-case .case-intro>p:not(.eyebrow){color:#b6bed0}.tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:27px}.tags span{padding:9px 12px;border:1px solid var(--line);background:var(--paper);color:var(--ink);border-radius:99px;font-size:11px;font-weight:900}.screen{margin:0;padding:13px;background:var(--paper);border:2px solid var(--ink);border-radius:23px;box-shadow:12px 13px 0 var(--coral);overflow:hidden}.screen img{display:block;width:100%;height:auto;border-radius:12px}.screen figcaption{font-size:11px;color:var(--muted);padding:12px 5px 2px}.case-metrics{grid-column:1/-1;display:grid;border:2px solid currentColor;border-radius:23px;overflow:hidden}.case-metrics.four{grid-template-columns:repeat(4,1fr)}.case-metrics.three{grid-template-columns:repeat(3,1fr)}.case-metrics div{min-height:165px;padding:27px;display:flex;flex-direction:column;justify-content:end;border-right:2px solid currentColor}.case-metrics div:last-child{border-right:0}.case-metrics strong{font-size:clamp(38px,4vw,64px);line-height:.9;letter-spacing:-.05em;color:var(--coral)}.dark-case .case-metrics strong{color:var(--lime)}.case-metrics span{margin-top:12px;font-size:12px;font-weight:900;color:var(--muted)}.dark-case .case-metrics span{color:#aeb6c7}.case-work{grid-column:2;padding-top:10px}.case-work h3{font-size:13px;letter-spacing:.16em;text-transform:uppercase}.case-work p{font-size:18px;line-height:1.55;color:var(--muted);max-width:900px}.dark-case .case-work p{color:#b4bdce}.mid-cta{padding:75px clamp(22px,7vw,110px);background:linear-gradient(120deg,var(--coral),var(--pink) 52%,var(--purple));color:white;display:flex;align-items:end;justify-content:space-between;gap:40px}.mid-cta h2{font-size:clamp(42px,5vw,75px);line-height:.95;letter-spacing:-.06em;margin:0;max-width:980px}.mid-cta .button{flex:0 0 auto}.client-outcome{padding:120px clamp(22px,7vw,110px);background:var(--lime)}.client-outcome>div:first-child{display:grid;grid-template-columns:.45fr 1.55fr;gap:45px}.client-outcome h2{font-size:clamp(50px,6vw,90px);line-height:.93;letter-spacing:-.065em;margin:0}.outcome-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--ink);border:2px solid var(--ink);border-radius:24px;overflow:hidden;margin-top:65px}.outcome-grid article{background:var(--paper);padding:30px;min-height:250px}.outcome-grid span{font-family:Georgia,serif;color:var(--purple);font-size:24px;font-style:italic}.outcome-grid h3{margin:55px 0 10px;font-size:21px}.outcome-grid p{color:var(--muted);line-height:1.5;font-size:14px}.contact{padding:140px 22px;text-align:center;color:white;background:linear-gradient(130deg,var(--pink),var(--purple) 58%,var(--blue))}.contact h2{font-size:clamp(55px,7vw,105px);line-height:.9;letter-spacing:-.07em;max-width:1100px;margin:0 auto 30px}.contact>p:not(.eyebrow){font-size:19px;line-height:1.5;max-width:680px;margin:0 auto 34px}footer{min-height:150px;padding:35px clamp(22px,7vw,110px);display:flex;align-items:center;justify-content:space-between;gap:25px;background:var(--ink);color:white}footer p{margin:0;color:#aeb6c7}footer>a:last-child{font-weight:800}.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}.reveal.visible{opacity:1;transform:none}
@media(max-width:1000px){.header nav a:not(.header-cta){display:none}.hero{grid-template-columns:1fr}.hero-visual{height:520px}.numbers-heading,.system-title,.client-outcome>div:first-child{grid-template-columns:1fr}.numbers-grid{grid-template-columns:1fr}.system-grid{grid-template-columns:repeat(2,1fr)}.system-grid article:nth-child(2){border-right:0}.system-grid article:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.4)}.case{grid-template-columns:1fr}.case-intro{position:static}.case-work{grid-column:1}.outcome-grid{grid-template-columns:repeat(2,1fr)}.mid-cta{align-items:flex-start;flex-direction:column}}
@media(max-width:650px){.header{height:72px}.header-cta{padding:10px 13px}.hero{min-height:auto;padding-top:75px}.hero-visual{height:420px}.visual-card{padding:29px}.float-pill{font-size:10px;padding:10px 12px}.float-pill.one{left:0}.float-pill.two{right:0}.float-pill.three{left:0}.numbers,.system,.section-head,.case,.client-outcome{padding-top:80px;padding-bottom:80px}.system-grid{grid-template-columns:1fr}.system-grid article{border-right:0;border-bottom:1px solid rgba(255,255,255,.4)!important}.system-grid article:last-child{border-bottom:0!important}.system-ribbon{border-radius:22px}.case-metrics.four,.case-metrics.three{grid-template-columns:1fr}.case-metrics div{border-right:0;border-bottom:2px solid currentColor}.case-metrics div:last-child{border-bottom:0}.outcome-grid{grid-template-columns:1fr}.mid-cta{padding-top:70px;padding-bottom:70px}footer{flex-direction:column;text-align:center;padding:50px 22px}}
.retention-layer{padding:30px clamp(22px,7vw,110px) 110px;background:white}.retention-title{padding:65px;background:linear-gradient(130deg,#ffedf7,#eee7ff 62%,#e4f4ff);border:2px solid var(--ink);border-radius:30px}.retention-title h2{font-size:clamp(45px,5.8vw,86px);line-height:.94;letter-spacing:-.065em;margin:0 0 25px;max-width:1050px}.retention-title>p:last-child{font-size:19px;line-height:1.55;color:var(--muted);max-width:950px}.retention-grid{display:grid;grid-template-columns:repeat(4,1fr);margin-top:22px;border:2px solid var(--ink);border-radius:24px;overflow:hidden}.retention-grid article{padding:28px;min-height:240px;border-right:2px solid var(--ink)}.retention-grid article:last-child{border-right:0}.retention-grid span{font-family:Georgia,serif;font-style:italic;color:var(--purple);font-size:24px}.retention-grid h3{font-size:21px;margin:48px 0 10px}.retention-grid p{font-size:14px;line-height:1.5;color:var(--muted)}.retention-flow{margin-top:22px;padding:20px;border-radius:99px;background:var(--ink);color:white;display:flex;align-items:center;justify-content:center;gap:13px;flex-wrap:wrap;font-size:10px;letter-spacing:.08em}.retention-flow i{font-style:normal;color:var(--pink)}

/* Case sections must remain in the normal document flow. The former sticky
   introduction overlapped the metrics and following sections while scrolling. */
body{overflow-x:hidden}.case>*{min-width:0}.case-intro{position:static;top:auto}.screen{max-width:100%}.screen img{max-width:100%}
.case{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);scroll-margin-top:105px}.screen{width:100%;overflow:visible}.screen img{width:100%;height:auto;max-height:none;object-fit:contain;object-position:center}
.case-index{padding:95px clamp(22px,7vw,110px);background:var(--paper);scroll-margin-top:85px}.case-index-heading{display:grid;grid-template-columns:.42fr 1.58fr;gap:35px;align-items:end;margin-bottom:40px}.case-index-heading h2{font-size:clamp(42px,5vw,76px);line-height:.94;letter-spacing:-.06em;margin:0;max-width:1050px}.case-index-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}.case-link{min-height:225px;padding:25px;border:2px solid var(--ink);border-radius:22px;background:white;color:var(--ink);display:flex;flex-direction:column;box-shadow:7px 8px 0 var(--card-accent);transition:transform .2s ease,box-shadow .2s ease}.case-link:hover{transform:translateY(-5px);box-shadow:9px 13px 0 var(--card-accent)}.case-link small{font-size:9px;font-weight:900;letter-spacing:.15em;color:var(--muted)}.case-link strong{font-size:clamp(25px,2.25vw,38px);letter-spacing:-.04em;margin:30px 0 7px}.case-link span{font-size:13px;line-height:1.4;color:var(--muted);font-weight:700}.case-link b{font-size:11px;margin-top:auto;padding-top:22px}.case-link.coral{--card-accent:var(--coral)}.case-link.yellow{--card-accent:var(--yellow)}.case-link.purple{--card-accent:var(--purple)}.case-link.blue{--card-accent:var(--blue)}.case-link.pink{--card-accent:var(--pink)}.case-link.lime{--card-accent:var(--lime)}.case-link.sky{--card-accent:#86d6ff}
@media(max-width:1000px){.case-index-heading{grid-template-columns:1fr}.case-index-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:650px){.case-index{padding-top:70px;padding-bottom:75px}.case-index-grid{grid-template-columns:1fr}.case-link{min-height:175px}.case-link strong{margin-top:22px}}
.subscription-visual{min-height:455px;padding:42px;border:2px solid var(--ink);border-radius:23px;background:linear-gradient(145deg,#ffedf7,#eee7ff 58%,#e4f4ff);box-shadow:12px 13px 0 var(--purple);display:flex;flex-direction:column;justify-content:flex-end;min-width:0}.subscription-label{font-size:10px;font-weight:900;letter-spacing:.16em;color:var(--muted);margin-bottom:auto}.subscription-visual>strong{font-size:clamp(78px,9vw,145px);line-height:.8;letter-spacing:-.075em;color:var(--purple)}.subscription-visual>p{font-size:16px;line-height:1.5;color:var(--muted);max-width:650px;margin:25px 0 32px}.subscription-flow{display:flex;align-items:center;gap:10px;flex-wrap:wrap}.subscription-flow b{font-size:9px;letter-spacing:.08em;padding:9px 11px;border:1px solid var(--ink);border-radius:8px;background:rgba(255,255,255,.55)}.subscription-flow i{font-style:normal;color:var(--pink);font-weight:900}@media(max-width:650px){.subscription-visual{min-height:390px;padding:28px}.subscription-flow i{display:none}}

/* Facebook / Meta portfolio palette */
:root{--ink:#102a52;--paper:#eef6ff;--white:#fff;--muted:#607797;--pink:#75aef2;--purple:#4f8bd8;--blue:#1877f2;--coral:#3b8eea;--yellow:#9bc8f7;--lime:#77b5f5;--line:rgba(16,42,82,.18)}
.header{background:rgba(238,246,255,.94)}.logo i{width:23px;height:23px;border-radius:50%;transform:none;background:#74a9e3;box-shadow:none;display:grid;place-items:center;position:relative}.logo i::after{content:"f";color:#eef6ff;font-family:Arial,Helvetica,sans-serif;font-size:20px;font-style:normal;font-weight:900;line-height:1;transform:translateY(2px)}
.section-head,.retention-layer,.cases{background:var(--paper)}.lead-head,.lead-head+.cases{background:#e3f0ff}.case{background:var(--paper)}.case.dark-case,.numbers,footer{background:#102a52}.system{background:#1877f2}.case-index{background:#e3f0ff}.retention-title,.subscription-visual{background:linear-gradient(145deg,#f5faff,#deedff 58%,#cfe5ff)}.client-outcome{background:#b9dcff}.mid-cta,.contact{background:linear-gradient(125deg,#70afeF,#327fd6 55%,#145db8)}.visual-card{background:#102a52;box-shadow:18px 20px 0 #5a9ce5}.float-pill.one{background:#a8d1ff}.float-pill.two{background:#7db9f5}.float-pill.three{background:#c5deff}.underlink{border-bottom-color:#1877f2}.case-link{background:#f9fcff}.button.dark{background:#1877f2}.header-cta{border-color:#1877f2;color:#145db8;background:rgba(255,255,255,.45)}
@media(max-width:1000px){.retention-grid{grid-template-columns:repeat(2,1fr)}.retention-grid article:nth-child(2){border-right:0}.retention-grid article:nth-child(-n+2){border-bottom:2px solid var(--ink)}}
@media(max-width:650px){.retention-layer{padding:20px 22px 80px}.retention-title{padding:35px 24px}.retention-grid{grid-template-columns:1fr}.retention-grid article{border-right:0;border-bottom:2px solid var(--ink)!important}.retention-grid article:last-child{border-bottom:0!important}.retention-flow{border-radius:22px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.button{transition:none}}